WHERE DID MAXIMALISM COME FROM?Īlthough it’s making a splash on our feeds today, maximalism as a reference dates back to the 19th century. You know that quote, “before you leave the house, look in the mirror and take one thing off,” Coco Chanel’s famous mantra? The maximalist would tell you to keep it on, or better yet, add another layer - the more accessories, the better. It doesn’t have to be a million different aspects clashing at once but it does have to transport you into your own world and importantly you need to commit to what you love most.” The various different layers we can use in our interiors should reflect our personality. “For me, it is more about conjuring a feeling of glamour mixed with comfort. “I like to think less about maximalism and more about romanticism,” says Martin Brudnizki.
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In this way, maximalists can be somewhat sentimental the layers found in their interiors are full of personality and story. In Hall’s latest project, the new Hôtel Les Deux Gares in Paris’ 10th arrondissement, you’ll find a masterful blend of maximalist styles featuring vintage French posters and toile de Jouy wallpaper to bright green wainscotting and leopard print sofas - bursting with British charm, these modern bedroom ideas and quirky interiors make you smile. “I think you should be able to live with beautiful things every day – I like an element of the handcrafted in everything I do.” “It’s very romantic, a bit nostalgic and very optimistic,” said Luke Edward Hall, among today’s maximalist stars, when he described his style to us back in 2018. “I find it comforting sitting in an interior made up of pattern as you are essentially camouflaged, hiding in a deep comfortable armchair as opposed to poised on a spindly chair in a bright white room with nowhere to go,” adds Brudnizki. In 2018, Brudnizki led the lavish revamp of Annabel’s in Mayfair, below, something of a cultural reset that burst at the seams with maximalist material (trims, fringes, tassels!), a cacophony of floral pattern, and a joyful pink loo with swoon-worthy gilded swan taps. “Personally I see it as a collection of emotions and memories.” “A lot of people see it as clutter,” says the illustrious Swedish designer Martin Brudnizki, who works out of London and New York.
Expect layers of decor and deeply personal objects that feel collected over time - interiors that tell a story.
Juxtaposing anything from French-patterned wallpaper and animal prints to vintage furniture and art. Textbook examples criss-cross different eras and are full of bold color and updated chintz (chiefly British, this decor often has an English accent). It’s filled to the brim with precious bits and bobs. Her modern bedrooms ideas above include running wild with pattern and print across the walls, floor and bed itself, and her studio’s Palmeral wallpaper, created in 2012, was a precursor to the modern maximalism we see today.Ī maximalist space doesn’t hold back. “The key to maximalism is that there really are no rules – it celebrates a freedom of self-expression and the joy of an interior filled with colour, pattern, and life,” explains Frieda Gormley of House of Hackney, a British design house with a showroom in New York.
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